Aside

Contact

Languages and Tools

Blog

I keep a blog where I analyze and model fun datasets (like dog names in NYC) and share my code at kaylinpavlik.com.

Some favorites include:

Disclaimer

Made w/ pagedown.

Source code: github.com/walkerkq/resume.

Last updated on 2020-03-03.

Main

Kaylin Pavlik

Data scientist and strategic marketer dedicated to learning.

Development

{ravleRy} R package

walkerkq/ravelRy

N/A

2020

  • An Interface to the Ravelry API. Ravelry.com is an organizational tool for crocheters, knitters, spinners, and weavers. Retrieve pattern, yarn, author, and shop information by search or by a given id. Available on CRAN and Github.

Experience

Data Scientist

Minneapolis, MN

Brandless

2020 - 2019

  • Maintained data infrastructure and Airflow pipelines, creating complex queries and workflows to ingest, transform and store data.
  • Designed workflow to regularly collect, modify and store news data for competitive analysis.
  • Developed forecasting tool in Shiny to estimate unit sales and inform purchasing plan and project revenue on demand.
  • Worked across the organization to deliver insights via ad-hoc and real-time analysis of internal (A/B tests, clickstream events, customer purchase history) and external/third-party data.
  • Contributed to productionalized algorithms and machine learning models (user-based recommendations, NLP-driven customer service ticket labeler).

Data Analyst

Moorhead, MN

Concordia College

2019 - 2017

  • Researched, developed and executed data-driven enrollment marketing strategy.
  • Built customer segment SQL queries, advocated for data integrity, and managed Salesforce/Marketing Cloud integration.
  • Analyzed, tested and made recommendations to stakeholders using R and Shiny.

Project Manager/Analyst

Moorhead, MN

Concordia College

2017 - 2013

  • Coordinated enrollment, campus event, and fundraising marketing efforts.
  • Measured, analyzed and reported marketing campaign efficacy using R and Shiny.

Marketing Manager

Fargo, ND

Drayton Enterprises

2013 - 2012

  • Supported new customer acquisition for frozen dough manufacturer with national distribution.

Education

M.S., Applied Statistics

Fargo, ND

North Dakota State University

2017

  • Collaborated with admissions team to fit a logistic regression model on demographic, geodemographic and behavioral applicant data to assist in allocation of recruitment resources by assigning probability of enrollment to admitted students.

B.A., Psychology

Boston, MA

Boston College

2012